Carlsberg Vuvuzela

For Euro 2016, Carlsberg brought back the well-known Vuvuzela – but with a twist. To help fans celebrate responsibly, we invented the “Breathalyzela”. It’s a re-engineered vuvuzela that will only play its notorious tune if the user’s alcohol level is below the binge drinking limit. Made while working at Crispin Porter + Bogusky CPH as an art director.