Liverpool Red Hops

To celebrate the 25 year anniversary of the partnership between Carlsberg and Liverpool FC, we created a special Liverpool Fan Beer. Research shows that plants are sensitive to light and sound, so the hop plants used to brew the beer were grown to years of Liverpool FC games and in soil from Anfield Stadium. The result is a beer that tastes like dedication and victory. Made while working at Crispin Porter + Bogusky CPH as an art director.

🏆 Bronze winner at Creative Circle 2018