Momkind is a brand specializing in pregnancy and postpartum clothing and accessories. Opening a store was about making the brand shine in a physical space while creating a warm and welcoming atmosphere. Together with CEO Nanna Schulz, I designed the entire store, from obsessing over picking the perfect colors and managing contractors to applying window decals and designing custom furniture.
CEO: Nanna Schultz
Designer: Cathrine Understrup
First and last photo: Ivan Boll