Oumph!

Oumph! is part of a new generation of innovative food products taking over the world. It’s 100% made of beans. The visual identity is inspired by food truck culture, which is why we went with chalkboard scribbles. I helped out making the typography by hand using brushes and pencil and worked on the packacking design.

Oumph!
Oumph!
Oumph!
Oumph!
Oumph!
Oumph!
Oumph!
Oumph!
Oumph!
Oumph!

Credits

  • Agency: SNASK
  • Art Director: Magdalena Czarnecki
  • Creative Director: Magnus Berg
  • Copywriter: Jerker Thorsell
  • Creative Director: Arvid Wennel
  • Photographer: Wolfgang Kleinschmidt
  • Food Stylist: Elisabeth Johansson
  • Designer: Cathrine Understrup
Go back Go back