Oumph! is part of a new generation of innovative food products taking over the world. It’s 100% made of beans. The visual identity is inspired by food truck culture, which is why we went with chalkboard scribbles. I helped out making the typography by hand using brushes and pencil and worked on the packacking design.


Agency: SNASK
Art Director: Magdalena Czarnecki
Creative Director: Magnus Berg
Copywriter: Jerker Thorsell
Creative Director: Arvid Wennel
Photographer: Wolfgang Kleinschmidt
Food Stylist: Elisabeth Johansson
Designer: Cathrine Understrup